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CavinKare: From Sachet to Salon

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South India based FMCG company, has evolved from being the pioneer in the shampoo-in-a-sachet business to newer innovations in various categories now aspiring to create a professional line of salon products to compete with the likes of international brands like , Schwarzkopf etc. “We’re looking to price it on a par with ”, adds C K Ranganathan, MD, . As for the market, there’s a ready testing ground with ’s salon chains—Limelite and Green Trends.

In the consumer products segment, while Fairever cream introduced a ‘fairness meter’ in a new package and formulation, Chik Shampoo added Vitamin H ‘for soft hair’, Indica Hair Colour promised hair colour in 10 minutes flat and Meera Shampoo is gearing up to take on the biggies in the mass-premium category such as P&G’s Pantene and ’s Dove.

Posted on: 8.12.2010
Source: www.thetimesofindia.com