At the recently held Bangalore Fashion Week (BFW), Hyderabad-based brand Neeru’s launched its exclusive bridal collection. The showstopper for the collection was the Bollywood actor Aamna Sharif and the choreographer was Achla Sachdev.
This wedding collection saw 32 different dresses, which included embroidered sarees, silk sarees, Anarkalis and suits. The showstopper was seen in a lehenga.
One of the founders of the brand commented, “In this season’s collection, we have some exclusively designed bridal wear and party wear. Both our stores in Bengaluru will showcase our large collection of designer bridal wear. The art of adorning the Indian bride has come a long way. With the wedding season just round the corner, we are thrilled to launch our grand and gorgeous wedding collection at Bangalore Fashion Week.”
Since its inception, Neeru’s has grown rapidly, establishing itself as a strong brand in the Indian ethnic industry. The brand offers a diverse range of ethnic products like embroidered sarees, Indian silks, lehangas&, suits, bridal ensembles as well as traditional fashion jewellery and kidswear. The brand has a global clientele with customers not only from India but countries like UK, USA, Canada, Middle East and many more.
According to MD of Neeru’s, “All designs will give you a fresh feel as they are completely new and original. We have used vivacious colours and excellent fabrics to make the collection completely breathtaking. The most attractive part of Neeru’s is that our collection is eye catching and versatile enough for various occasions”
Neeru’s was established in 1979 as one of India’s first retail outlets exclusively devoted to womenswear, and went on to become a treasure house of traditional Indian fashion with its offerings of bridal finery, formals, office outfits, daily cottons and much more for women and kids. The brand`s collections are also showcased at the Lifestyle group stores and Central Group Stores and at the major malls. They also have two centrally-located showrooms in Bengaluru.