Following the footsteps of music artists like, Madonna, Diddy, Beyonce, and Justin Timberlake, Maroon 5 lead singer Adam Levine is now launching his own fashion line. The musician is partnering with his father for the family-run fashion business.
Levine`s first collection is called 222, and will be launching at the Projecttrade show in Las Vegas. The line is in partnership with his father, Fred Levine, who is a veteran in the fashion retail business. The senior Levine has been operating a chain of speciality boutiques in L.A. called M. Frederic for more than 30 years.
His longtime stylist Aristotle Circa and his dad`s cousin, Sami Cooper, are also part of the venture. Cooper owns an apparel manufacturing facility that will produce 222.
The singer said, "This is a family affair. What I wanted to avoid was the typical pitfalls that someone in my position can fall into. This is something grassroots. Most importantly, it`s something that I work on myself. I collaborate on and approve every single piece of clothing in the line. I`m not just hawking something because I`m in a famous band."
The collection is composed mainly of minimalistic lines of jeans, t-shirts and leather jackets. Adam said it will be "very simple and pure and durable" and there will be no "bedazzling." There will be about 50 women`s styles, and 25 men`s styles in the first collection. Fred Levine commented said, "There are no prints or embellishments in this line. It is about the most comfortable fabrics and creating the most flattering silhouette possible."