Howards Storage World (HSW) – Australia-based speciality retailer of storage and organisational products for home and office – has debuted in India with the launch of its first store at the Mantri Square mall in Bangalore. The 3,000 sq.ft store opened on June 23, 2010.
Alex Dobrin, principal CEO, HSW International, said, “Our unique Australian retail concept is enjoying success not only in Europe, but also in various regions across the world. The introduction of HSW in India is an exciting addition to our international presence and important part of our global expansion programme. The plan is to open 30 stores in the next five years in India itself.” .
Balachandra Yadalam, MD, Skanda Retail, the master franchisee for HSW in India, said, “We are very optimistic about HSW’s prospects in India as we realise that our target audience is ready to pay a premium for quality, range and service – our key differentiators in this space.”
Howards Storage World is a franchise operation selling all forms of storage, space saving and organisational products. The retailer has more than 3,500 products and solutions for the home.
The extensive product range includes kitchen baskets, food containers and pantry organisers, shower caddies and bathroom accessories, laundry trolleys, clothes baskets and drying aides, bedroom storage baskets, jewellery organisers and shoe racks, modular wine cellars and entertainment, among other things.
– IndiaRetailing Bureau