Olivia Healthcare industries has been creating beauty and haircare products, since 1987, started from a small unit in Vasai, Mumbai. Irfan Menon, Director, Olivia tells Salon India about the brand growth.
Is bleach your best product?
We have ranges of products in different segments. In skincare we have bleach, face creams (10 Sku’s), face packs, scrubs, cleansing milk and moisturizers. We have herbal shampoos and conditioners for haircare and instant make-up stick, liquid foundation, pancake, compact powder in cosmetics.
What is the key factor about your brand?
Olivia’s entire range of cosmetics are the result of years of research and the drive for highest customer satisfaction. Developed following the most stringent quality standards and perfected with heritage; today Olivia products can boast of a best in class positioning. Olivia believes in giving quality at affordable prices.
Plans for 2010?
We have plans to launch new products in every category this year and to reach customers through more consolidated advertising using both print and electronic mediums. We are now trying to grow our consumer base in North, East and South India, while maintaining our stronghold in the established markets.
