Diesel, the Italian premium casual wear brand, has launched two stores in Mumbai. Moreover, one store each in Bangalore, Delhi and Hyderabad is on the cards.
Designed by the Diesel Creative Team, the two Mumbai stores exude their own distinctive identity and are not a replica of any other existing Diesel flagship in the world. They spread across 7,500 sq.ft (the Juhu Tara Road store) and 2,600 sq.ft (Palladium Mall in High Street Phoenix).
Renzo Rosso, president and founder of Diesel said in an official statement, “I have always admired Indian people. India has been one of our major objectives for the last five years. We worked hard in order to find the right location, the perfect time and the best partner to expand our brand in this country. The time is now and we are very excited to be here”.
Darshan Mehta, president and CEO, Reliance Brands, said, “To launch In India one of the most iconic brand in contemporary fashion, is the culmination of a dream and many months of painstaking but enjoyable work for my team and me. Diesel has spawned a genre of fashion that is an alternate to established luxury and in India it arrives to a throng of hungry fashionastas and a growing generation of cool consumers.”
— Nivedita Jayaram Pawar