Hindware launches its second brand mega store

    Hindware launches its second brand mega store

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    , one of the market leaders in bathroom concepts, launches its second brand mega store Lacasa in Mumbai. The store showcases ’s elite product range across all categories including sanitaryware, wellness, faucet and Kitchen segment. The store offers first hand experience of product looks, features and performance.

    During the inauguration, , joint managing director, said, “Hindware Lacasa is a unique concept store designed to give our customers a feel of the niche products offered by Hindware. We feel that it will help us to bring the brand closer to the customer and it will be a completely different experience for them.”

    Hindware Lacasa is set up on a floor area of 3000 square feet with an investment of Rs.5 crore. The company would be operating the store directly. After the first store at Kochi in May this year, Hindware Lacasa chose Mumbai as it is a fast growing and important market. In the span of next couple of years, Sources revealed that Hindware Lacasa will be present in most of the major cities and its each store would be of around 5000 square feet area and set up with an investment of around Rs.5-8 crore.

    “Mumbai has always been a strategic market. With the increasing demand for global designs and premium brands, we have addressed the same by bringing Hindware Lacasa , where we provide niche Hindware products,” said Somany.

    “With the chain of Hindware Lacasa stores, we anticipate to come closer to our customers. These are display and concept stores where we will not sell products, but our endeavor is to provide live experience of our products,” concluded Somany.

    After this launch company would continue to launch a series of Hindware Lacasa centers across all major metros and mini metros across India.

    —IndiaRetailing Bureau