Announcing the appointment, Atul Singh said, “We are pleased to welcome Sangeeta to the Coca-Cola family. India and South West Asia Business Unit has a huge potential as these markets are relatively underdeveloped.”
“The per capita consumption of soft drinks is one of the lowest in the world here. We are at the threshold of a packaged beverage revolution. A right Brand, Price, Pack and Channel (BPPC) strategy will ensure that we further penetrate this market and fulfill the daily beverage needs of our consumers. Sangeeta will be a key resource, who would help us realise the potential by leading our Strategic Planning Function. Sangeeta has a rich and diverse experience in FMCG and retail banking, which she would be able to leverage in this assignment,” added Singh.
— IndiaRetailing Bureau