Home Retail Coca-Cola India appoins new VP- strategy

    Coca-Cola India appoins new VP- strategy

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    has been appointed as VP – strategy at Coca-Cola India. Pendurkar earlier served HSBC Bank Ltd as chief marketing officer.

    In her new role, she will be handling strategic planning initiatives and the business and reporting to , President & CEO, Coca-Cola India.

    Announcing the appointment, Atul Singh said, “We are pleased to welcome Sangeeta to the Coca-Cola family. India and South West Asia Business Unit has a huge potential as these markets are relatively underdeveloped.”

    “The per capita consumption of soft drinks is one of the lowest in the world here. We are at the threshold of a packaged beverage revolution. A right Brand, Price, Pack and Channel (BPPC) strategy will ensure that we further penetrate this market and fulfill the daily beverage needs of our consumers. Sangeeta will be a key resource, who would help us realise the potential by leading our Strategic Planning Function. Sangeeta has a rich and diverse experience in FMCG and retail banking, which she would be able to leverage in this assignment,” added Singh.

    — IndiaRetailing Bureau