BIGFlix.com, the movie rental service belonging to Reliance BIG Entertainment has announced its partnership with the Kishore Biyani-led Future Group for movie rental. The association of the Groups will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone across 9 cities in India including Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Indore.
Commenting on the development, Raviraj Jayram, head- marketing, BIGFlix.com said, “Kishore Biyani’s Future Group has a massive retail presence with a large loyal customer base in the country. We are excited about our partnership with the group and are confident that this alliance will help reach a much wider base of customers, thus revolutionising and taking home video industry in this country to the next dimension”.
Added Rajan Malhotra, CEO, Big Bazaar, “We are a purely retail based format group with an inevitable single minded customer focus all the time. Our partnership with BIGFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue, catching up at a fast pace with such players in the industry.”
BIGFlix currently has 50 state-of-art stores in ten cities including Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chandigarh, Ahmedabad, Indore, Kolkata and Chennai. The company expects the store tally to touch 200 by end of this fiscal.
— IndiaRetailing Bureau