Home Retail FMCG sales to go up to $25 bn by 2008-end: Assocham

    FMCG sales to go up to $25 bn by 2008-end: Assocham


    Sale of fast moving consumer goods () remains unaffected by the current slowdown and is rather anticipated to register a growth of 25% and touch USD 25 billion by end of calendar 2008 as against USD 20 billion in calendar 2007 due to higher consistency in demand for products throughout the country, according to estimates by .

    Assocham urges Govt for relief to SMEs, trade
    The apex body said the Non-Banking Finance Companies (NBFCs) should also be allowed to accept old notes till December 31

    The industry group is also of the view that due to increasing consumption patterns towards FMCG products especially electronics and detergents, the rural FMCG sale by end of current fiscal is likely to be one fifth of its total sale projections which means rural FMCG sale will touch volumes of USD 5 billion by end of December 2008.

    The factors responsible for increased market penetration in rural FMCG sector, as per Assocham, comprise higher consumption patterns of rural population for products such as consumer durables which include refrigerators, TV sets, electrical appliances as rural India is getting connected with power facilities, personal care products, toiletries & soaps and soft drinks.

    The study is based on the feedback given by major FMCG players like , Godrej, , ITC, Johnson and Johnson, Procter and Gamble, Reckitt and Benckiser, Parley, Britannia, and .

    As per the report, the growth of FMCG in rural areas alone will touch USD 5 billion by this month-end. In 2007, rural sales of FMCG stood at USD 3 billion, Assocham said.

    —IndiaRetailing Bureau