In an attempt to cash in huge revenue, Kolkata-based writing instrument manufacturer and retailer Linc Pen & Plastics has extended its product portfolio to wooden pencils and has been focusing on costlier pen segment. The company is targeting around 15 per cent market share of the Rs 21 billion writing instrument segment by 2010 in which branded segment constitutes around Rs 16 billion.
Deepak Jalan, managing director, Linc Pen & Plastics, said, “Currently Linc has 10 per cent market share in the segment and targets a turnover of Rs 2 billion in the current fiscal, up from Rs 1.74 billion in the previous fiscal.”
“Around 60 per cent of our revenue comes from our products priced at Rs 5 each. But we are now focusing on costlier products, may be anything between Rs 10 and Rs 20 each,” added Jalan.
At present, the company runs 20 retail outlets branded ‘Office Linc’ and operates through 2,282 distributors across the country. It also has tie-up with overseas brands including Tokyo-based Mitshubishi Uniball and Germany-based Lamy pens.