On the occasion, Vikram Rao, director, Aditya Birla Management Corporation, and business head, Textiles and Apparel Business, Aditya Birla Nuvo, said, “Peter England has a proven track record for creating new success stories. We believe the launch of Peter England Elite will take the brand to a new high. As part of our strategy, we will offer premium quality, internationally styled garments that meet the consumer’s growing demands.”
Aloke Malik, president, Peter England Fashions & Retail Ltd, said, “Soaring ambitions of young professionals today create a desire to look and feel good. This innate requirement is symbolic of what Peter England Elite stands for and what the brand promises to offer. Peter England Elite is a toast to the young consumer’s progression in life.”
The Elite range will be available at Peter England flagship stores as well as select multi-brand outlets and franchise stores across the country. The brand is being launched in Delhi, Mumbai, Bangalore, Pune and Nagpur, with plans to extend the distribution network throughout the country very shortly.