Spread over 4,000 square feet, the store is spread across two levels with a special mezzanine floor. The store layout is divided into GAS’s trademark Dress Up and Dress Down range with accessories. The international jacket and denim look, which was recently showcased with international artist and former member of Blue, Simon Webbe, will be available at the store.
Based on the new international retail concept of the brand, the store design includes wood, concrete, polished metal, bronze, glass and photosensitive materials for a clean and definitive look. A runway, in polished concrete for the men’s section and birch wood for the women’s area, takes visitors through the store and past the denim islands. The theme for the new retail concept comes from the GAS double rainbow logo, which symbolises all the fundamental values of the brand.