As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insights
Bengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...
Ethnicwear brand Soch struggled with inventory leaks that led to nearly 30% of lost revenue opportunity. Using the right technology, it is now able to achieve higher visibility and 20% more revenue
Bengaluru: Premium ethnic wear brand Soch Apparels was incepted...