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PV Sindhu signs approximately Rs 50 crore deal with Li Ning

Olympic and World Championship silver medalist PV Sindhu has signed a whopping four-year sports sponsorship deal to the tune of Rs 50 crore with Chinese sports brand Li Ning.According to a PTI report: The record deal comes after compatriot...

Global brands drive India’s active sportswear market to over Rs 6,000 cr

If there is one market segment that is clearly marked by the dominion of global brands in India – it’s active sportswear. From a segment driven by a collection of largely unorganized and homegrown SMEs two decades ago, today...

China’s sports brand Li-Ning enters India

China's sports brand Li-Ning has entered the Indian market through a collaboration between Sunlight Sports, Singapore, and Indo Rubber and Plastic Works (Indo Rubber) India. Li-Ning offers sports rackets, footwear, luggage, apparel, and accessories. Founded in 1990 by gymnast...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines

Two-day Phygital Retail Convention deliberates declining consumption disparity New Delhi: Indian e-commerce market is on the rise, but funding from...
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