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Advertising body ties up with CCPA to check misleading ads

The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelines Mumbai: The Advertising Standards Council of India (ASCI) on Tuesday...

Why are more and more retail brands advertising online?

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businesses New Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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Malls are getting bigger, shifting from transactional centres to community centres

Malls are expanding in size, which is reshaping the consumer dynamics, say industry experts speaking at the Phygital Retail...
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