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Unifying online/offline customers data key for effective retail marketing strategy: Surbhi Juneja, WebEngage

Rasul Bailay -
Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....
Case Studies

Retail Tech Case Study: How Apparel Group India managed to grow its e-commerce sales by 30%

Sanya Arora -
In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...
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In FocusIndiaretailing Bureau -

The Role of Artificial Intelligence in Retail

A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses...
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