After the five celebrity brands that did not do well, we bring you a list of five celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market
Bengaluru: Celebrity-driven brands have become a significant phenomenon...
An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan
HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...