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India in top 5 markets for ‘Dirt is Good’ campaign: Unilever

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Global SVP – Global Marketing, at Unilever, Aline Santos, has spent over two decades at the company. She’s the chief architect of Unilever’s ‘Dirt is Good’ portfolio comprising brands like OMO, Breeze, Surf Excel; Dove’s ‘Beauty Theory’, and a self-confessed Indophile. Shephali Bhatt caught up with her in a candid chat about the business at Cannes Lions 2016…READ MORE

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India leads in GenAI adoption, investment trends likely to rise in coming years: Report

The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...