Launched in 2004 by Dinesh Agrawal, Mexico is a casualwear brand which reflects popular trends and offers quality products at affordable rate. Mexico caters to needs of youth in tier -II and -III cities.
Brand USP: The brand offers jeans and t-shirts for men. Mexico Jeans is available across the country and offers good quality at affordable price range.
Product assortment: Jeans and t-shirts
Target customers: The target customers are men in the age bracket of 18-55 years.
Total no. of MBOs: 500
Growth percentage (CAGR of last three years): 30%
Targeted towns or cities in the next couple of years: Andhra Pradesh
No. of MBOs added in 2013: 100
Expansion/extension/diversifi cation plan(s): The brand is planning to introduce a range of casual shirts.
New territory/region added: Andhra pradesh
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