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Toy retailer Hamleys opens in Ahmedabad

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Located at Phoenix Palladium, the new store also includes a Hamleys Play area for kids

Mumbai: Reliance Brands Ltd. (RBL) owned global toy retail chain Hamleys opened its latest outlet in Ahmedabad, Gujarat, a company official announced on social media on Sunday. Located at Phoenix Palladium, the new store also includes a Hamleys Play area for kids.

“Hamleys launched their latest store along with Hamleys #Play at #PalladiumAhmedabad! Welcome to Kiddies Heaven!,” Shailja Ruia, senior general manager-leasing at The Phoenix Mills Ltd. posted on Linkedin.

The store offers an extensive assortment of toys across all kids’ play categories with a mix of Hamleys’ propriety line and vendor-branded merchandise.

Hamleys was founded in 1760 by William Hamley and acquired by Reliance Brands Limited (RBL) in 2019. Currently, with a footprint of 191 stores, the brand is spread across 15 countries. Hamleys continues to expand into newer markets, most recently the Balkans, with its first store in Albania and Kosovo, and further its reach in existing territories like India and the Middle East with a store in Qatar.

In July 2019, RBL marked its first international foray by acquiring Hamleys‘ global operations. RBL has been operating Hamleys’ India franchisee stores since 2010.

The GP Group was founded in 1978 by Enrico Preziosi as a wholesale distributor of traditional toys. It is made up of more than 30 legal entities and operates in 6 European countries, in addition to Turkey and Mexico, through its subsidiaries. The group serves the rest of the world via local distributors. GP Group currently holds franchising agreements with around 400 Italian toy stores operating under the own trademark “Giocheria” and during the last two years, in the context of a development retail business project, has opened 5 direct stores under the trademark “Giochi Preziosi” and “Giocheria” in some of the main Italian cities.

Phoenix Palladium is a part of The Phoenix Mills Ltd., India’s premier retail-led, mixed-used development company, which is promoted by Atul Ruia, Managing Director, The Phoenix Mills Ltd. Spread across the country in various cities, it includes Phoenix Palladium, Mumbai, Phoenix Marketcity malls in Mumbai, Pune, Bengaluru and Chennai, Phoenix Palassio, Lucknow, Phoenix United,  Lucknow and Bareilly and Palladium, Chennai), hospitality assets (The St. Regis Mumbai and Courtyard by Marriott Agra), residential (One Bangalore West & Kessaku in Bengaluru) and commercial properties (Mumbai: Art Guild House, The Centrium, Phoenix Paragon Plaza, Phoenix House; Pune: Fountainhead).

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