India has an incredibly diverse population. Brands need to cater to a wide range of consumers from myriad backgrounds, cultures and varying sensibilities. The winners are those organisations which appeal to a customer’s core values, create differentiation and reduce friction in the purchase cycle…
Must Read
Latest News
E-commerce cos focus on transparency, good shopping experience to foster consumer trust: Experts
Big e-commerce players like Amazon use advanced AI/ML (Artificial Intelligence/Machine Learning) to combat fake reviewsNew Delhi: The success of...
