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Jewellery sector to reap benefits of note ban in long run

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The jewellery industry, which suffered and saw about 80 per cent drop in demand following the , is slowly recovering, although it may take over a year for things to become normal, market experts said.

Jewellery sector to reap the benefits of note ban in long run
In the long run, however, note ban is encouraging people to use plastic money, creating more transparency, which is good for the industry

“After Prime Minister Narendra Modi announced the demonetization move on November 8, 2016, there was a liquidity squeeze in the market and the demand for jewellery went down by around 80 per cent. However, after December 31, things are recovering and we have seen 30-40 per cent improvement in demand,” the newly-elected (), Chairman, was quoted by PTI as saying.

According to a PTI report: He said in the 50 days after the note ban, which was also the peak wedding season, recycling went up by three times.

“Recycling of jewellery, both the light weight and wedding jewellery, went up by three times during the 50 days demonetization drive that created a cash crunch and stopped currency spending in the market,” he was further quoted by PTI as saying.

In the long run, however, this move is encouraging people to use plastic money, creating more transparency, which is good for the industry, he said.

“The consumer modus operandi has changed as there has been an increase in the use of plastic money, debit/ credit cards for buying jewellery. This is good for the industry in the long run and will create more transparency,” he was quoted by PTI as saying.

He opined that in the long run, demonetization will benefit the industry, however, it is likely to take more than a year for things to become normal.

Gem Jewellery Export Promotion Council Chairman said 60 per cent of the export-oriented manufacturing are organised and 40 per cent are unorganised.