Chinese Internet and technology conglomerate LeEco recently announced that it has touched the Rs 200 crore mark for the first time during a festive sale in India.
The company sold 200,000 phones, 1800 SuperTVs and over 500 accessories across all four etailer platforms — LeMall.com, Flipkart, Amazon India and Snapdeal, it said in a statement.
“This indeed is a significant achievement for us given that as a brand we are still less than a year old in India. Promotional gambits like product exchange and cash back offers are undoubtedly great incentives but ultimately an Indian consumer makes his choices based on product quality and value for money propositions,” COO , Smart Electronics Business, Atul Jain, said.
The key reasons behind the great response to LeEco phones and SuperTVs are the pre-bundled LeEco Membership Programme, high-end specs and disruptive pricing, the company added.