Old Spice, leading brand of men’s toiletries and personal care products, has launched its new range of body deodorant sprays and aftershave lotions in south India.
On the occasion, GK Bhat, managing director, Menezes Cosmetics, the licensee of P&G for the old spice range of products to market, distribute and sell the range of old spice products, said that South India is the biggest market for the company for its products with a business turnover of Rs 250 million a year.
The company will be focusing the southern market for three months before it is launched in the rest of the country, added Bhat.
— IndiaRetailing Bureau
