Lotto plans expansion; to foray in innerwear category

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In a move towards strengthening its retail presence in India, Italy-based Lotto Sport Italia plans to open around 300 stores in the next five years. The company will open the stores in various phases. Moreover, it will open around 50 stores mostly in the northern region of the country by the end of 2010. The new outlets would be mostly in Punjab, Haryana and Rajasthan in the first phase.

Further the company also plans to foray into the innerwear category soon, suggest media reports.

Lotto Sport Italia markets its products in India, Nepal and Bangladesh through Delhi-based Sports Lifestyle. The company currently has 10 exclusive stores across the country.

— IndiaRetailing Bureau

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