Home Retail Future Group to sponsor cricket matches

    Future Group to sponsor cricket matches


    Kishore Biyani-controlled Future Group will sponsor the cricket matches that India will play in next two months. The group will pay a tender price of approximately $600,000 per match, and has signed a deal in this regard with the Board of Control for Cricket in India (BCCI).

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    India will play against Pakistan in Scotland and South Africa and Ireland in Ireland. It is the first time that a corporate group has taken complete commercial rights for a series.