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PepsiCo India firms up distribution strategy

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PepsiCo India has formulated a distribution strategy for its carbonated soft drinks (CSDs) and non-carbonated products. The company wants its products like Tropicana and Gatorade to have much wider retail presence.

At present Pepsi has juice brand Tropicana, juice drink Slice and sports drink Gatorade in its stable. Company insiders say that plans to launch more juice drinks are in place. Snacks division of the company also has plans to launch healthier snacks.

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