After Xiaomi, Oppo and several other Chinese smartphone manufacturers, Zopo entered Indian smartphone market in August last year. Recently, the company has introduced a new smartphone ‘Zopo Speed 8’ at a price of Rs 29,999 and is exclusively available via online marketplaces and its dealership network, which includes around 100 dealers pan India.
It is said to be world’s first and fastest Deca-core processor backed smartphone. Zopo has launched the smartphone in collaboration with Adcom which will sell, market and service its phones in India.
As of now, Zopo in India is retailed via more than 2,000 shop-in shops and operating in 15 Indian states covering 200 cities. The brand has the consumer base of 1 lakh patrons presently. The brand has forayed into dealership model in Delhi with the launch of Zopo Speed 8 and planning to foray in Mumbai in next two weeks.
The brand had begin its Indian operations by e-commerce platform last year, but now shifting its focus to offline retail and plans to have its exclusive store at the right time.
Speaking at launch, CEO, Adcom, Sanjeev Bhatia said, ” Although, the online sales have the advantage of VAT, but in India online market is small, and we are targeting masses who still don’t shop online.”
The company offers lucrative schemes to its vendors to liquidate the inventory of old stock whenever the new models comes up, as Bhatia informs.
Smartphone is the category which remain highly discounted on marketplace, but Zopo would be retailed at its original MRP. ” We are operating online as well as offline so we cannot distinguish prices, and not open to refurbish market yet,” says Bhatia.
Highlighting the sales projection for new model Bhatia informs, ” This is a niche product. So, we are targetting few thousands only. This product is not for all.”
The brand aims to touch the revenue of Rs 1,00,000 monthly before the end of current financial year. The brand also plans to tap five more Indian states by this Diwali. The brand which is present in Tier II cities, is planning to mark its presence in metro cities. It plans to launch its TVC soon as a part of its marketing strategy, and currently it is heavily spending on ATL/BTL and in-shop promotions.