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    Tata Group India’s most creative brand: TRA

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    has been ranked as India’s most creative brand, according to a TRA Research study.

    Tata tops list of India's 100 most valuable brands
    The Tata Group retained its No. 1 rank despite an 11 per cent fall in its valuation from a year ago

    Brands insights company TRA Research, conducted the study in 16 cities.

    “Creativity is not just viewed from a point of novelty, entertainment and utility alone, but from a position of future risk amelioration and protection. Tata is a pioneer, one willing to take risks and go through unchartered territories to deliver better or new solutions.

    “When brands display creativity, they demonstrate an ‘intellectual’ ability to deal with the future better,” TRA Chief Executive Officer N Chandramouli said in a statement.

    South Korean multinational company Samsung Mobiles ranked second on creativity followed by LG and Sony, at the third and fourth place, respectively.

    Japanese major Honda was ranked at the fifth spot, succeeded by technology giants Hewlett Packard (HP) at sixth and Dell at seventh.

    , and Bajaj bagged the eighth, ninth and tenth spots, respectively.