The Interactive Media in Retail Group
Retail
New set of definitions to monitor B2C online commerce
The Interactive Media in Retail Group (IMRG) has recently launched the Global E-commerce Measurement Standard (GEMS) – a new set of definitions to measure and monitor B2C online commerce. GEMS is backed by e-commerce industry associations in the UK,...
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India leads in GenAI adoption, investment trends likely to rise in coming years: Report
The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...
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