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Kiran Kumar

Customer Experience-The Multi-Channel Boost

Retailers not providing seamless service and multi-channel experience to shoppers are falling behind, says Kiran Kumar Malathkar, Senior Project Manager, e-commerce, MindTree.In today’s world of ubiquitous connectivity, retailers need to ensure convergence and consistency across multichannels. Harmonising consumer interactions...
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India leads in GenAI adoption, investment trends likely to rise in coming years: Report

The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...
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