Small and medium sized retailers selling products on e-commerce platforms have asked the government to form a liberal policy for the online retailing sector and treat their virtual shops as technology platform.
In a letter to commerce and industry minister Nirmala Sitharaman, industry body Ecommerce Coalition has written: “The creation of any definition of e-commerce should take into consideration that this is a technology platform, which acts as a bridge between sellers and their consumers. The platform does not conduct trading itself.”
“E-commerce has the potential to power our economy through growth of enterprise, infrastructure and employment and it must be helped, enabled and liberalized to achieve its potential,” Ecommerce Coalition secretary Aamir Jariwala was quoted by news agency PTI as saying.
Traditional brick and mortar apparel retailers seems to be fighting a losing battle in light of the e-commerce onslaught (Image Courtesy: Sorbis / Shutterstock)
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