Fem changes its brand identity

Fem has introduced a new brand logo this June. “Considering the changing needs of consumers, Fem’s new brand logo has been introduced, which is vibrant, contemporary and innovative,” says Medha Mohan, Brand Head, Fem Bleaches. The range has been revamped in terms of packaging and natural ingredients.“The existing products – Fem Pink Bleach and Fem Blue Bleach – have been changed and evolved into Fem apple and peach bleach for fair complexion and Fem blueberry, milk and pearl beach for wheatish complexion,” she says.