Kampani’s predecessor, Vishak Kumar, will now be the CEO for Aditya Birla Fashion and Retail, the entity that emerged after consolidation of branded apparel businesses of the Aditya Birla Group comprising of Madura Fashion, Pantaloons Fashion & Retail and Madura Fashion & Lifestyle.
Apart from this, Ashish Dikshit has been elevated as the overall head of fashion business covering Madura Fashion & Lifestyle, Pantaloons and the international brands the group operates in India.
Kampani is set to take charge of food and grocery retail business of the US$41 billion conglomerate from October 3. He will report to the group’s Director for Retail and Apparel Business, Pranab Barua.
Kampani’s first major goal will be to turn the company more profitable and organise the business amid increased competition from e-commerce companies.
Dikshit, an IIT Chennai and IIM Bangalore alumnus, was the chief executive of Madura till now. He will also be overseeing the fast fashion business of Forever 21, the country rights of which the group acquired from DLF recently.
Dikhshit, in the position since 2012, had replaced Pranab Barua who took over as the Business Director of Apparel and Retail Division at Aditya Birla Nuvo.
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