Masterful Ltd, Hong Kong-based kitchenware company, has decided to enter India and South America. Apart from setting brick and mortar stores, it is also planning to sell its products through an e-commerce portal.
The products of the company, which boasts a turnover of $55 million, have a small presence in India through imports from Dubai. Masterful has already started the process of getting into the e-commerce platform.
According to design specifications, Masterful Ltd gets the products from China and India and then exports to markets like Europe, Middle East, Australia, new Zealand, Japan and other countries.
The Indian manufacturers have a good domestic market and hence they are not much bothered about the international market. The Indian companies are not keen on improving their product packaging to the international standards. Whereas, the Chinese-based manufacturers have improved their quality to much higher levels now as compared to earlier years but have yet to reach the quality standards of manufacturers who shifted base from Hong Kong.