Home Retail Da Milano focuses on brand extension

    Da Milano focuses on brand extension


    Da Milano, a premium brand of leather accessories, is set for a brand extension. The brand plans to introduce two sub-brands – Rosso Brunello, a premium high-fashion footwear brand offering premium footwear for women and men, and Da Milano Home, leather accessories for home and office – by September this year.

    Rosso Brunello will offer a comprehensive collection of the latest European trends in footwear, in fascinating designs, shapes and colours. The brand would be retailed at select Da Milano exclusive stores. The plan is to open one exclusive Rosso Brunello store in Delhi and two in Mumbai this year. Da Milano Home would be retailed in Da Milano stores and the range comprises lamps, photo frames, coffee tables, wall clocks, planters, rugs, cushions, drapes, coasters and desktop sets for office tables, all of which are manufactured using the finest Italian leather. While the footwear would be imported from Spain, the home accessories products would be manufactured in India.

    Da Milano currently has 21 stores across India. The brand is expanding its retail footprint by opening exclusive stores in key airports across the country.

    – IndiaRetailing Bureau