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Flipkart’s Shopsy proffers year-round value shopping to women via new TVC

Flipkart-owned online value retailing platform Shopsy has launched its latest television campaign featuring Bollywood actor Sara Ali Khan, targeting women in the country’s smaller cities and towns. With this campaign, ‘Aaj Shopsy Kiya Kya?’, the e-commerce company is looking...

Retail in the era of social media, the new store front

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...

The Flip Side: How COVID-19 has accelerated the adoption of technology in retail

The COVID-19 pandemic is reshaping the global business environment and the crisis is estimated to hit the world economy beyond any analyst’s imagination. UN anticipates that the crisis will result in a $1 trillion hit to the global economy...

Neeta Lulla: Czarina of Indian Ethnicwear

Neeta Lulla is more than a fashion designer who has styled almost every bollywood bride, from Sridevi in Lamhe to Aishwarya Rai Bachchan in Jodha Akbar. The iconic fashion designer shares her views on Indian ethnicwear category. Indian ethnicwear designer,...

Elin Hansen on Driving the Next-generation of Marketing Through Mobile+Social

Master Classes Pre - IRF exclusive knowledge series took place on September 16, 2014. In the second session of Master Class Series Elin Hansen, Web Development, Social Media and SEO expert shared his views on Driving the Next-Generation of...

Lifestyle International

Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the multi-billion...

UK: Online Retailers Missing Out On Potential Of Social Media

Many retailers are overlooking the huge potential of transforming their online stores into entertainment destinations by integrating social media, according to a new report retail analyst Verdict. It reveals that although e-commerce and social media are separate entities for...
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Adidas Originals opens its first store in Lucknow at Lulu Mall

The store will feature the latest collection of Adidas Originals including Superstar, Stan Smith, NMD, EQT, Crazy and Forum,...
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