Wafaa Hassan

IKEA’s acquires AR start-up to give a store-like shopping experience to consumers

Indiaretailing Bureau - April 27, 2020

IKEA has acquired augmented reality (AR) start-up Geomagical Labs. Commenting on the same, Wafaa Hassan, Analyst at GlobalData said, “As one of the early investors of AR, IKEA’s acquisition of Geomagical Labs gives its customers the opportunity to see how...

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