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TRA Research

65 pc consumers express positive buying sentiment around Diwali’20: TRA Whitepaper

TRA Research, one of India’s leading consumer insights, and brand analytics company, released a whitepaper titled ‘TRA’s Diwali 2020 Buying Propensity Report’ gauging the changing buying mindsets and sentiments for the upcoming Diwali in November 2020. 65 percent of all...

Amazon India's most desired internet brand: Survey

E-commerce major Amazon is the most desired internet brand in India, followed by Google, according to a TRA Research survey. Facebook is ranked third for the fifth consecutive time, followed by Zomato at the fourth position. In the fifth and...

How Walmart-Flipkart deal will disrupt online retail industry in India

Walmart is reportedly closing in on a big acquisition of Flipkart, and if it happens, India’s retail market could face a major upheaval soon.According to Bloomberg, Walmart hopes to acquire a controlling interest in Flipkart for US $12 billion...
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Hong’s kitchen opens new outlet at Delhi’s Rohini

Hong’s Kitchen embarked on its presence in Delhi’s Unity One Mall located at CBD Shahdara and Omaxe Chowk in...
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