TRA Research
Research
65 pc consumers express positive buying sentiment around Diwali’20: TRA Whitepaper
TRA Research, one of India’s leading consumer insights, and brand analytics company, released a whitepaper titled ‘TRA’s Diwali 2020 Buying Propensity Report’ gauging the changing buying mindsets and sentiments for the upcoming Diwali in November 2020.
65 percent of all...
Retail
Amazon India's most desired internet brand: Survey
IANS -
E-commerce major Amazon is the most desired internet brand in India, followed by Google, according to a TRA Research survey.
Facebook is ranked third for the fifth consecutive time, followed by Zomato at the fourth position. In the fifth and...
Retail
How Walmart-Flipkart deal will disrupt online retail industry in India
Walmart is reportedly closing in on a big acquisition of Flipkart, and if it happens, India’s retail market could face a major upheaval soon.According to Bloomberg, Walmart hopes to acquire a controlling interest in Flipkart for US $12 billion...
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Latest News
Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru
Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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