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Coke enters immunity-boosting beverages category

Coke enters immunity-boosting beverages category

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages...
Investments for building long-term presence in India remain intact: Coca-Cola

Investments for building long-term presence in India remain intact: Coca-Cola

Beverage major Coca-Cola's long-term investment plans in India remain intact despite coronavirus-induced economic turbulence, a key company executive said.Accordingly,...
Coke to advance beverage localisation, enhance ethnic drinks' portfolio

Coke to advance beverage localisation, enhance ethnic drinks’ portfolio

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms...
Coca-Cola takes plunge into local language branding

Coca-Cola takes plunge into local language branding

Aiming to double its sales in the next five years, Coca-Cola India has initiated a strategy to take its...
Coca-Cola India & South West Asia announces changes in leadership team

Coca-Cola India & South West Asia announces changes in leadership team

Global beverages major Coca-Cola's India and South West Asia business unit on Tuesday announced major changes in its leadership...
Coca-Cola India launches grape based sparkling drink Colour in TN

Coca-Cola India launches grape based sparkling drink Colour in TN

Beverages major Coca-Cola India on Friday expanded its Minute Maid product range by launching a grape fruit based sparkling...
Coca-Cola India appoints Asha Sekhar as Chief Digital Officer

Coca-Cola India appoints Asha Sekhar as Chief Digital Officer

Coca-Cola India, has announced the appointment of Asha Sekhar as its Vice President & Chief Digital Officer, India and...
Coca-Cola India sets foot into new categories of enhanced hydration and nutritious dilutables

Coca-Cola India sets foot into new categories of enhanced hydration and...

Coca-Cola India, one of the country’s leading beverage companies, has announced its entry into new categories of Enhanced Hydration...
Coca-Cola to take brand 'Thums Up' to neighbouring markets

Coca-Cola to take brand ‘Thums Up’ to neighbouring markets

Beverages major Coca-Cola plans to take its Indian softdrink brand Thums Up to neighbouring markets, including Pakistan, Sri Lanka,...
Coca-Cola plans to localise 2/3rd of its products portfolio in India

Coca-Cola plans to localise 2/3rd of its products portfolio in India

Looking at expanding its regional footprints in India, beverages major Coca-Cola is planning to introduce ethnic drinks and fruit...