Sztori

The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim brand, Wrangler collaborated with Indian e-commerce giant, Flipkart to launch an exclusive sub-brand called Wrangler 20X. Myntra also launched its...

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study, the men’s share of the fashion market is substantially higher than that of women, though the gap is reducing,...

Myntra has announced the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers, the...