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STUDY BY JANAK

The ‘Dapper Man’ leads to rise of the occasion wear market in India

The rise in fashionable wear for men, along with increase in awareness related to dressing sense and looks, has propelled the participation of men in the fashion industry. These emerging fashion conscious men are expected to drive the occasion...

Bespoke clothing growing at an impressive rate of 15–20 percent in India

Bespoke fashion, once a prerogative of style connoisseurs with deep pockets, is fast becoming a growing trend among professional men around the world, as prices fall, and awareness grows. The once underground market, propelled by the gaining penchant for...

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the Indo-western wear is fast catching up. An overview on the dynamics of this category.Sometimes it...

Major regional retailers who are going national

Here's a list of a few fashion retailers in India who have had a humble start from either a small store or just a Shop-In-Shop at a particular region but today, with their continuous efforts to understand and decode the...

North Indian consumers more demanding, but less trustful of digital payments: NIRS 2016

North Indian consumers are somewhat lethargic, but are more demanding than consumers in other parts of the country. That was one of the opinions expressed at the Inaugural and Keynote Session at the inaugural edition of the North India Retail...

Agile retail, digital payments and personalisation biggest trends for retail in 2017

India Retail Forum (IRF), India’s largest retail intelligence event, is hosting the Inaugural Edition of the North India Retail Summit (NIRS 2016) today at JW Marriott, Aerocity, Delhi. NIRS is a first-of- its-kind business event for retailers and retail support sectors...

Dynamics of Indian Ethnicwear

Not long ago, we just had brands like Biba, W, Jashn, Manyavar and a few more catering to branded and authentic Indian ethnicwear. However, now the market is abuzz with many more players though not all of them are...
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From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better...
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