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SS Homme

The ‘Dapper Man’ leads to rise of the occasion wear market in India

The rise in fashionable wear for men, along with increase in awareness related to dressing sense and looks, has propelled the participation of men in the fashion industry. These emerging fashion conscious men are expected to drive the occasion...

Made-to-measure: A fitting style upgrade for India’s formal wear segment

If fashion is all about glamour, what can be more charismatic than having clothes tailored to your exact specifications? So, it’s only natural that modern fashion preferences, given the newfound penchant for exclusivity, are accelerating towards the utmost personal...

Bespoke clothing growing at an impressive rate of 15–20 percent in India

Bespoke fashion, once a prerogative of style connoisseurs with deep pockets, is fast becoming a growing trend among professional men around the world, as prices fall, and awareness grows. The once underground market, propelled by the gaining penchant for...

Bespoke Suits: An investment in individuality

Bespoke fashion, once a prerogative of style connoisseurs with deep pockets, is fast becoming a growing trend among professional men around the world, as prices fall, and awareness grows.All it takes is just one look at the urbane and...

Bespoke Occasion Wear: The Sunshine Market

Images Business of Fashion talks to a trio of veterans in bespoke fashion on the unique dynamics of the bespoke occasion wear market. COO, Creyate, Tejinder Singh; Partner, P N Rao, Ketan Pishe; and Co-Founder, SS Homme, Sandeep Gonsalves...

Multi-designer store for men opens in Delhi

Amaare, a multi-designer store for men, has opened its doors to chic men in the capital. Launched on January 15, it is based in South Extension. Amaare is an umbrella for designer collections by Rina Dhaka, Kunal Rawal, SS Homme...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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