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40% Indians shopped more via social channels post-pandemic: InterMiles Study

Propelled by a change in consumer behaviour, the Indian retail landscape has undergone a transformative shift. Not only has...

Retail in the era of social media, the new store front

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late...
Brand engagement strategies during COVID-19

Brand engagement strategies during COVID-19

With majority of the population maintaining social distancing and working from home to cease the spread of the deadly...

84 percent Instagram users likely to shop from it: Report

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most...
Social Media rapidly emerges as a critical business and marketing channel to target Gen Z buyers

Social Media rapidly emerges as a critical business and marketing channel...

Generation Z currently makes up 24 percent of the global population and is set to have significant spending power....
How social media is aiding the business of renting lifestyle products

How social media is aiding the business of renting lifestyle products

With the advancement in technology, social media has become a one of the most widely used tool for marketing...
Only 33 pc of foodservice industry organised: NRAI President

Social Media: The double-edged sword

Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and...

Is Social Media Marketing Delivering Great Results?

Social media marketing is an essential tool in the arsenal of any successful digital marketer. But despite the hype...