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Retail in the era of social media, the new store front

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...

Domino’s uses Snapchat Augmented Reality to deliver pizzas in the US

Domino's on July 28, 2018, ran a mobile campaign that let Snapchat users in the US order food directly inside the image-messaging app.Snapchat's "shoppable AR," which mixes social commerce with augmented reality features, gave Domino's customers the opportunity to request a...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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