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Siddharth Bindra

Fashion brand icons: Siddharth Bindra of BIBA Fashion Ltd.

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Siddharth BindraNew Delhi: No business can survive for long without a vision; even if it...

BIBA launches sleepwear & loungewear collection

Women's apparel brand, BIBA has launched sleepwear range for its discerning consumers. Targeted at women who are looking for style, comfort and quality, the sleepwear range by BIBA is priced at Rs. 1699 for a single piece, while the...

BIBA reopens over 150 stores across the country, ramps up safety measures

Popular women’s ethnic wear brand BIBA started operations by reopening over 150 stores across India. Through these stores – some functioning on alternate days - BIBA is slowly coming alive after a lull of over 50 days due to...

Indian Online Kidswear Market: Comes out of infancy stage, registers growth

Fathom this - e-commerce marketplace fashion player Myntra has more than 400+ kidswear brands listed on their portal. Amazon has close to over 200 and Flipkart has over 2,000+ brands listed under their kidswear category! The online market for...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India is the second largest manufacturer of fashion jewellery after China and each year, the fashion jewellery market is constantly growing...

Women’s online formal wear market yet to take off

The online story in India hasn’t left any category untouched, then be it apparel or education. However, there is one category which has a lot of catching up to do online is the formal wear segment. We take a...

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210 crore

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings.The growth in the Indian ethnic wear market...

BIBA expands retail presence; opens 9th outlet in Chennai

BIBA, the leading ethnic apparel brand has launched a new store in Chennai at VR Chennai, which is one of the biggest shopping mall the city has to offer.Taking the store count to 9 in Chennai and 15 in...

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something.One may argue...
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