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Women's online formal wear market yet to take off

Women’s online formal wear market yet to take off

The online story in India hasn’t left any category untouched, then be it apparel or education. However, there is...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India...
India's evolving women's ethnic wear market to grow to Rs 1,26,210 crore by 2019

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210...

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still...
BIBA expands retail presence; opens 9th outlet in Chennai

BIBA expands retail presence; opens 9th outlet in Chennai

BIBA, the leading ethnic apparel brand has launched a new store in Chennai at VR Chennai, which is one...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is...
Biba Apparels on an expansion spree; to open 200 exclusive outlets by 2020

Biba Apparels on an expansion spree; to open 200 exclusive outlets...

Women's ethnic wear brand Biba Apparels is set to add up to 200 new stores under its flagship brand...