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Sameer Shukla

FMCG sales in June at pre COVID-19 levels helped by rural, traditional channels: Nielsen

The Indian industry has a delayed recovery in comparison to other countries, but the FMCG sector has touched pre-COVID-19 level sales in June primarily helped by a rebound in rural consumption and sales from traditional channels, said data analytics...

FMCG sales decline in last week of March, e-comm to play a larger role: Nielsen

Retailers have witnessed a sharp decline in the last week of March across all channels, after posting double digit growth in the first three weeks on account of the lockdown, said data analytics firm Nielsen in a report. This was...

‘E-commerce share in India’s FMCG retail sales triples in 2 years’

Growing consumer trust and confidence in online buying has helped e-commerce platforms expand their share in India's total FMCG retail sales by as much as three times, according to market researcher Nielsen. This has led to online purchase of a...

E-commerce to contribute 11 pc of FMCG sales by 2030: Nielsen

E-commerce's contribution to the total FMCG sales is expected to be 11 percent by 2030, according to market research firm Nielsen. E-commerce contributed 0.4 percent to FMCG sales in 2016 and in 2018 it is expected to be around 1.3...
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5 Largest Chai Chains In India

Explore the five largest chai brands in India that have not only captured the hearts of tea enthusiasts but...
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