Rishi Sharma
Fashion
E-commerce continues to surge as the pandemic pushes on
As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...
Fashion
Pandemic has altered consumer psyche permanently: Liva
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...
Retail
Ushering in a New Technological Era: Retail industry goes contactless in COVID times
Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...
Fashion
Liva Study finds consumer psyche has altered permanently in COVID times
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’.
Being a...
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Latest News
PepsiCo reports ‘high single-digit’ volume growth in Indian beverage market in Jan-Mar
The growth reflects an "organic volume growth and effective net pricing" and a partial offset of the impact of...
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