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NIFTA

Smart brands take advantage of evolving opportunities in troubled times

While businesses across the world were upended by the COVID-19 pandemic and subsequent lockdowns, smart brands and retailers were on their toes in a bid to refresh and rejuvenate their businesses. A webinar organised by NIFTA – Association of...

Fashioning a fightback against plastic

In an initiative led by members of the Association of NIFT Alumni (NIFTA), several fashion, retail and consumer sector industry leaders have declared their personal commitment and encouraged others to fight one of the biggest, most persistent and most...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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